Would they have Mac? I don't even know what Mac is. I use Clinique and sparingly so at that. Like 4x a year at most. I just know Ulta has a wide variety of makeup from shopping with friends.
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MAC isn't the first beauty brand to tap AR as an in-store sales tool. Endcap displays at the concept shop in Manhattan feature Tap and Try digital screens that are similar to MAC's new mirror. Follow Natalie Koltun on Twitter. Topics covered: Search x. An article from. Author By David Kirkpatrick. Published Nov. Share it post share tweet. Dive Brief: MAC Cosmetics launched an in-store try-on mirror for customers to virtually sample makeup looks via augmented reality AR , according to a press release made available to Marketing Dive. The mirror, developed by ModiFace, can overlay 29 virtual eye makeup styles onto a live video of the user.
Facial tracking technology maps the user's face 30 times per second, according to the release, and aims to mimic real-life application by a makeup artist. The AR mirror is in U. MAC stores and is expected to roll out globally in early Recommended Reading: Filed Under: Marketing Tech.